Pure Leaf DIY Launch

This event, produced by Triggerhouse, was an intimate affair at Gary's Penthouse Loft in midtown Manhattan to celebrate the launch of the home-brewing line of Pure Leaf teas. The event aesthetic was modern, clean, and simple to provide an unassuming backdrop and highlight the product line. For the floral arrangements. H&S selected all white flowers and a variety of tropical and textural foliage and grasses to pay homage to the countries from which the teas are sourced. 


The guests sipped tea throughout the evening, while also learning about the process of growing and harvesting and about the countries from which the tea leaves are sourced ( India, Indonesia, Kenya, and Sri Lanka.)


Production Agency: Triggerhouse
Location: Gary's Penthouse Loft