At the Bowery Hotel in Manhattan, NYC, Old Navy launched the '70s Revival' Spring 2016 collection. We provided a 'make-your-own bouquet' station, complete with a set stylized by Heart & Soil.
We got the privilege of working with MKG, an experiential marketing agency, to launch this interactive media event for Old Navy. Journalists, writers, and other influencers from all over the country came out to see launch of the 2016 Spring collection as well as enjoy the different activities dreamed up by the team at MKG: hair-braiding, tarot card fortunes, and iron-ons. We got to channel our inner flower child to create wildflower-inspired bouquets using whispy foliage and sunshine-colored flowers.
Rendered in a palette of sun-drenched neutrals, dusty lavenders, and muted earthen tones, the clothes celebrate femininity: think romantic botanical florals, lace, and heaps of frill, balanced by a distinct safari trend.
Photos: Roger Kisby Photography
Location: Bowery Hotel, NYC
Featured Florals: farmers market, NYC flower market